Northeastern Entrepreneurs Club Rebrand
Team
1 Design Lead (Lea Lang), 3 Designers (Megan Alexander, Bao Ngyuen, Cindy Lin)
Impact
I was in charge of redesigning 1 of E-club's 4 brands
Laying the design rebranding foundations for a Northeastern's largest club on campus, with over 2,000+ active members
About
The Northeastern Entrepreneurs Club (E-Club) is the university's largest student-led organization, with with 4 programs, 2,000+ active members, and over 30 events each semester.
The club aims to educate, inspire and empower Northeastern University's students innovators, leaders and founders.
As a designer for the fall semester of 2025, we were tasked with the biggest rebrand of eclub to date.
Research & Process
Our main goal for the rebrand was to create a more consistent and professional brand, specifically, we also wanted to make the brand of each of the club’s four programs recognizable.
I was tasked with shaping identity of eclub's Husky Startup Challenge (HSC).
I began by establishing reusable assets that would be exclusively used for HSC branding.
After getting shapes and colors established, I then began iterating on how those elements would interact. I explored different dynamic layouts, using previous banding as a reference point for my iterations. The final template was decided after group critique and iteration.
In our posts, I explored playing a lot with layout and more specifically, rotation, to give our posts a more dynamic feel to it.
The above fall fest poster was iterated by Lea & I. The original drafts were very static, and the final iteration was pushed mainly by Lea with me giving slight critiques and adjusting it.
Marketing Impact
Results
Engagement from Eclub's followers was up at 26.6% from August to September
Hit record of 187.3k impressions on our posts
Our interactions were at an all time high since Fall semester of 2024